Does your content deliver?

Developing a Content Strategy will allow you to:

• Identify and understand the needs of your audience
• Determine the best way to arrange your content so people can find it easily (Information Architecture) - put the user at the centre of what they need!
• Set criteria and measures for content quality, and then track progress against quality standards
• Integrate a “Self-Service” strategy to empower your employees to do things themselves
• Identify required capabilities to support your current and future business model (e.g. “Mass Collaboration”)

See the mindmap below to explore some more aspects of a Content Strategy